Megan Fox
LOS ANGELES – Confirming that endorsement deals still have cachet in a recession, "Transformers" star Megan Fox is pulling down a seven-figure payday to model Armani underwear and jeans.
The 23-year-old will be the new face of Emporio Armani Underwear and Armani Jeans in 2010, the Milan-based fashion house announced Wednesday.
Most endorsement deals pay celebrities from $500,000 to $2 million for an ad campaign that runs a year, and Fox will make toward the high end of the range, a person familiar with the deal told The Associated Press.
This person was not authorized to comment publicly and spoke on condition of anonymity.Overall advertising spending is down, but brands continue to pay for endorsement deals with celebrities, said Carol Goll, head of global branded entertainment for International Creative Management, the Hollywood talent agency that represented Fox in the Armani deal."There's a lot of interest in celebrity spokespeople," Goll said. "We haven't seen a decline in that."The agency recently also signed major deals for clients Beyonce, with General Mills Inc., and Ellen DeGeneres with Cover Girl.
Megan Fox
LOS ANGELES – Confirming that endorsement deals still have cachet in a recession, "Transformers" star Megan Fox is pulling down a seven-figure payday to model Armani underwear and jeans.
The 23-year-old will be the new face of Emporio Armani Underwear and Armani Jeans in 2010, the Milan-based fashion house announced Wednesday.
Most endorsement deals pay celebrities from $500,000 to $2 million for an ad campaign that runs a year, and Fox will make toward the high end of the range, a person familiar with the deal told The Associated Press.
This person was not authorized to comment publicly and spoke on condition of anonymity.Overall advertising spending is down, but brands continue to pay for endorsement deals with celebrities, said Carol Goll, head of global branded entertainment for International Creative Management, the Hollywood talent agency that represented Fox in the Armani deal."There's a lot of interest in celebrity spokespeople," Goll said. "We haven't seen a decline in that."The agency recently also signed major deals for clients Beyonce, with General Mills Inc., and Ellen DeGeneres with Cover Girl.
